Market Segments

Resellers can sell Adobe Products in the following market segments:

• Commercial (COM) - This is the default market segment if none have been specified.

• Education (EDU), which contains the sub-segments:

  • K-12 Schools

  • Higher Education

  • Non-Profit

• Government (GOV)

Adobe resellers can be created with the GOV & EDU optional market segments in the VIP MP channel. The assigned market segment(s) can be modified at any time, but removing a segment may result in order or renewal failures for an existing subscription. The customer's market segment can only be changed if there is no active subscription. The customer’s sub-segment(s) can only be configured in the Adobe Admin Console.

Authorization & Compliance

Distributors must authorize their resellers to sell Adobe Education and Government offerings. Resellers must complete the Ethical Conduct and Compliance Training and Certification Program implemented by the distributor to be authorized. Only a Distributor Authorized Reseller (DAR) is eligible to sell GOV & EDU products. Adobe may still authorize direct partners (platinum resellers & distributors) as well as conduct audits to ensure that distributors meet their legal and technical expectations.

Product Creation & Pricing

The Education & Government products are created via a short process, and are priced based on Excel files uploaded in the instance. These products follow a specific naming convention which is explained in the next section. To create Education & Government products:

1. Update to the latest version of the Service Manager.

2. Upload the EDU & GOV pricing files in the Adobe instance.

3. Run the Get Services Definition process.

To upload the pricing files, please use the following fields in the Adobe instance:

Open

The EDU & GOV products will be created under the corresponding product types:

• Adobe Services for the subscription-type products

• Adobe Stock Credit Packs for assets

The subscription-type products will be created as platform add-ons and are expected to be automatically assigned under the main Adobe product shell (Adobe Services).

Each product will have specific product characteristics. The final price of each product will be determined during the ordering process by the external pricing mechanism, which retrieves the prices Excel files uploaded in the service manager instance.

Naming

Product names will be applied by concatenating columns from the pricing file, remaining consistent with the existing import process. Specifically, the product description will concatenate the values of the Product Family, Metric, and Additional Detail columns. The following is an example description of a newly created Adobe Sign product:

• Acrobat Sign Solutions for business, USER, EDU AWS (EDU)

Stock Credit Pack products do not include a metric value and should be excluded. As a result, the words EDU or GOV must be added at the end of the description. The following is an example description of a SCP product:

• Stock Credit Pack for enterprise, 1000 CREDIT PACK (EDU)

Products in the GOV pricing file do not have a distinct text string in their additional details. Therefore, it is necessary to add GOV at the end of the description. The following is an example description of a GOV product:

• Acrobat Pro for enterprise (GOV) OR Acrobat Pro for enterprise, Education Named License (EDU)

The Market Segment product characteristic will be populated based on the pricing file associated with each product.

The available values of this characteristic are: Education (EDU), Government (GOV) & Commercial (COM).

Open

Ordering & Managing

To ensure compliance with Adobe rules, EDU and GOV products must follow specific guidelines:

These guidelines help maintain clear distinctions between market segments and streamline order processing.

General Guidelines

1. Orders must not include products from multiple market segments (COM, EDU, or GOV) for a single end customer.

2. Only authorized resellers, qualified to sell within this particular market segment, can place orders for that segment.

3. The end customer must not have an active subscription for products from a different market segment.

Managing an Adobe EDU or GOV subscription is similar to managing a commercial one. This applies to increasing/decreasing quantities as well as full cancellations.

Educational (EDU) Products Guidelines

Some educational (EDU) offers require a minimum purchase quantity and are only available when the order meets or exceeds the specified threshold.
The minimum purchase quantity (if applicable) is displayed both in the product description and in the Minimum Purchase Quantity field within the product details.

The BSS user can either select this field to automatically update the minimum purchase quantities of EDU products according to the pricing file from the latest Get Services Definition of each instance or navigate to the Adobe Service Manager instance and choose to adjust it manually.

Below, you can find the details from the latest Adobe pricing list document for the EU, dated June 2024:

Managing the Reseller’s Market Segment

Open the Adobe Administration tool under Service Manager Tools in the BSS by going to Setup → Tools.

Then select Account Search.

In the accounts search section, you may change the Market Segment of a Reseller by selecting the Actions menu ellipsis (…) for the specific reseller, and then selecting Manage Market Segment.

From the resulting menu, select a single segment for end customers or resellers. Multiple segments may only be selected for resellers.

Migration

Migration for customers with market segments works following the rules specified on the page Adobe VIP MP Migration Tool. Customers from any market segment can be migrated to VIP MP, provided that the new reseller is authorized to sell into the customer’s market segment. Any related platform entities (account, subscriptions & assets) will be created as well.

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